Opening Nail Studio for a beautiful girl!) Today, July 19, we assembled a wonderful sign, which differs from the rest in its brightness and unique colors! The performance is one of our favorites - a volumetric acrylic light base and black non-illuminated letters on top. A sign made for 4 days! ) from Monday to Friday! ;) and this is all with a huge load - working with large networks in Ukraine! ) We love our work and you can be sure that we don’t have the concept of "unimportant order" or "small client" ... every person and every business deserves respect and we appreciate each of you! Come us, call and contact with us!))) If interested, go to the Naily on Sribnokilska, 12 in the Kiev! ;)
Oh, this summer-2019 is very hot! ))) Ft first, it is really hot! It is +33 on the street, and our production is even hotter)) the thing is that we produce two filling stations at the same time for Odessa and for Lutsk, prepare for the third one in Kharkov and make small orders for our other favorite customers) We can rightly be proud of different achievements, including not only a full load, but a full reboot) We raise the level of quality of service, the level of quality of communication, the level of quality of logistics and, most importantly, the level of quality of production! Be with us, because with us it is very comfortable to work and communicate))) ps: so what about no cookies and hugs? ))) hug !!! )))
LED screen. Light dynamic running lines. Electronic LED displays. All this is one of the brightest and most dynamic signs that do not just supplant conventional advertising, but occupy a dominant place in dynamic and vibrant advertising .. Any programmable image, any change of plot. This is one of the most expensive types of advertising, but it’s worth it :)
Light dynamic sign. Open modular LED systems. With the presence and installation of the controller, the required dynamics are achieved, be it a movement from bottom to top, from left to right, blinking, extinction and so on. Always bright, catchy, interesting.
Lightbox with cut through letters. The essence of this advertisement: non-illuminated base of the composite (metal), in which the letters are cut. On the back side of the composite light acrylic is glued and LEDs are installed. Thus, we have a non-luminous base, letters in 1 level with a base and only letters are lit. Bright and interesting)
Lightbox. Light box. Its essence is simple: we make a box and on top any image. The backlight of the LED modules is located on the back of the box. The front side is usually acrylic with an image applied, or a translucent banner with a printed image (with large oversized dimensions)
Contour lighting. The front of the letters and the board are made of light-proof PVC plastic. The letter is mounted on a certain indent from the base. The LEDs are directed to the plane, due to which the effect of contour glow "contreamers" is achieved. The halo is bright enough if the signboard stands on its own. However, if there is a sign with an internal illumination next to the facade, it will lose in terms of the brightness of the contreboard ..
Example 2. Interior lighting with a light board. Here the letter is completely lit: both the front part and the board are made of acrylic. LEDs are hidden inside the letter. The scattering angle of the LED lens is larger than usual. All letters VERTU are made by this technology.
Very often we are faced with questions about the difference in the illumination of signs. I want to dwell on this in this article. The main thing is that the backlight is almost everywhere LED. And the differences are in the perception of light. We will show and tell about them using examples. Example 1. Interior lighting. It speaks for itself: all the LEDs are inside the letters or light-box and are located on the back of the product. The photo shows the volumetric light letters BOSTON and below - flat letters of black acrylic, non-illuminated. In this embodiment, the board is not lit. The bright glow of the letters stands out against the non-illuminated background and is one of the brightest signs.
... continuation of the article HOW-NOW-WORK-AND-HOW-NOT-TO-DO. About management - the face of the company - everything seems to be clear ... the description and recommendations were in the previous article. These or other things have become familiar, and we, like normal people, have already adapted to different types and subspecies of humanity. Some even developed an immunity to lies (and I am not an exception)) But this article will be completely about a separate category of people who call themselves production. I want to immediately pay special attention to the fact that intelligent guys, whose hands grow from the right and right places and an absolutely adequate mind - this is not the case and the article is not about them))))) sensible guys and competent production - respect and respect!) So. Production or HOW TO-WORK Rule number 1. Measurements. In outdoor advertising, measurements should be carried out according to the principle: we measure everything that relates to the client, so as not to have to go out again and waste our precious time and other resources, our enterprises and the more so the client. It is IMPOSSIBLE to come to the measurements, measure three windows out of five and leave .. you can not ignore and not measure the window profile .. you can not pay attention to the facade structure, power 220 and all other nuances that will be necessary for further installation. Very often clients and managers hear the phrase: they didn’t tell me and / or didn’t write to me. And not so) Rule number 2. Study of a clear Terms of Reference (TOR) and clarification of all issues at the preparatory stage. I really want the production workers to understand that managers are communicators - and they cannot know the technical aspects in full. DO NOT start doing, then ask, then redo, then blame everyone and everything (including customers) for inconsistencies. This is a taboo. Rule number 3. Production. Here and now (I will not be afraid of this word - with tears in my eyes!) I want to encourage the manufacturers to hear the simple truth. Every time you start doing something, make sure of what you are doing and for what. Hang the layout and clear technical specifications before your eyes. You can not do that, not knowing what and not knowing why. What quality will be the product, if the production worker does not understand WHAT and WHY he does? Even with special diligence and skill, one production worker will not dock the product to another in the absence of the TK and the layout with the full picture. At the end of the path there will be the following: oh! And I did not know .. and the manager / client / start of production did not say ... and as a result - alterations, additions, docking, disruption of terms, etc., and so on ... think for yourself: why all this, if there is a simple rule? Rule number 4. Quality. This is a special discussion topic for production. How many people - so many opinions. Meeting and working with a huge number of people in production, I drew attention to the following. Men at work - almost like women in the kitchen - everyone has their own recipe))) And here there is a nuance: you must be able to work in a team and be able to negotiate and hear other people. Of course, and certainly you are the smartest and most experienced, but there are other people around and you work as a team. It is impossible not to hear others, which is why the quality of the product as a whole suffers. It is impossible, if you see that something is not going to think that way And so it will come down, maybe it will pass ... It is IMPOSSIBLE to do work anyhow, as well as without a soul - this is poor-quality work. I don’t even want to describe the consequences - this is understandable as 2x2 .. ONLY a high-quality Product, only mental work, only respect in the team is a guarantee of good work that will bring pleasure to both the production workers, managers and clients. Remember, pozh., About this - it is sooooo important!) Rule number 5. Installation. Khe-khe-khe ... sorry, coughed up ... ummm ..... many-many years I have, like a person acting on the manufacturer’s part, associating with the installation - “Montage - jitter”) and not on even place, and not from a good experience, believe ... In this rule there is one feature: CHECK the presence of what you plan to mount !. It may seem ridiculous to many readers, but believe me ... installers can come, forgetting half of all products (or even all) - and this is unbelievable, but true! ...I'm not talking about the mounting materials, which then run looking for where to buy in different cities of the country). So ... DO NOT go to the installation without a layout, you can not check the presence of each component of the installation ... DO NOT go without fasteners, tools, stairs and spare fasteners ... And what is very important: DO NOT mount "on snot" ... Remember , our dear installers: you have in your hands the fruit of many people's creations. Hundreds of thousands of eyes will be focused on this work. The life of passing and passing people depends on you. Negligence is not allowed! This final chord should serve as the main final point in the process with this object and, very importantly, a large comma in the continuation of the trust relationship with the client. And this is the most important thing for us! )
Yesterday there was a call. An agitated, harsh female voice asked if we were engaged in branding vehicles and whether we were designing the facades of buildings. Of course, the answer was in the affirmative, but the phrase immediately sounded: “I need a lot of things and inexpensive, and note that I will not pay the prepayment, otherwise I know you - they tell everything beautifully, and then there are a lot of rework (and at best), but and they say that I myself am to blame! Choose: either so we work or not at all! ”... Do you know what I thought at that moment? - What is so common in our lives! We sell our products, our advertising services, and at the same time we buy some other products and services, and we are constantly confronted with HOW-DOING-WORK-AND-HOW-DO NOT-DO. That’s what my article will be today. The first thing we come across with or who is management (sellers, consultants, etc.) is service. The principle of operation we build this: 5 rules or 5 DO NOT Rule number 1: tell the truth. It is impossible to promise that which is not reality. You can not talk about the quality or the timing of implementation, if you are not sure of the production staff. One cannot promise that which is impracticable in principle. Rule number 2: learn about all the preferences and nuances of the order. DO NOT blame the client for its irresponsibility or omission. It is impossible to say that he is guilty of this or that, unless he himself has figured out those or other questions and nuances. The customer is always right! (Nuuu .. or almost always - people meet differently)) Rule number 3: do not be greedy. It is IMPOSSIBLE to tell the client about the super-new technologies and promise super-duper quality for a high price if you are not sure that it will be true and sell “cheap fake”. Fraer's greed will ruin - remember, yes? ;) Rule number 4: follow the progress of work, monitor each stage. It is IMPOSSIBLE to tell the client "fairy tales" that almost everything is already ready or that they have already left for installation, if you are not sure about this. You need an accurate understanding of what is happening. The task of the manager is communication. With all that is necessary. At all stages from A to Z. Rule number 5: make sure that the client got what he wanted. DO NOT leave unresolved issues. It is necessary to take into account every opinion, every review, so that each time the work gets better and more satisfied customers. A good manager is one of the components of one big mechanism. The manager is the face of the company .. and we are sure that the simple 5 rules or 5 can NOT be absolutely clear and accessible, and the work in the field of management will be pleasant and comfortable) But this is far from everything;) Further - more interesting, since we will talk about one more - and rather complicated mechanism - production;) read our next article...
Outdoor advertising - pumping out money or an effective advertising move? ... This question is asked almost by every small business entrepreneur. The hard earned money must be invested both there and there, and there ... open a cafe, shop, salon, make purchases, and here the current payments, taxes, etc. ... The owner of medium-sized businesses also ask themselves the same question. Especially often this happens during a decline in production or trade. Owners of large businesses rarely take interest in this issue, because outdoor advertising serves more as image advertising and, as a rule, there is one question about spending money on marketing departments: why is it so expensive? We must find the quality better, but cheaper. It cannot be said that there is no cash pumping in outdoor advertising. After all, different companies meet, different people, different approaches to issues. In this article we will give you a few recommendations on how to make your advertising effective. First, outdoor advertising is signs, signs, facades, buildings, and entrance areas. Everything that says to other people about your name, your style, image, your location, and so on - must be placed on a building visible to other people from various angles (from the roadway, sidewalks, and so on). To do this, create a design layout. Just one design is not enough, it must also be placed visually on the building. Measurements, photos, style, wishes - all information should be clearly indicated to the designer for setting the task. The clearer you give all the information to the designer, the faster and more efficiently he will execute it. Verified This is so) Stylistics, design, image - everything should correspond to your occupation. This is a very important moment of "working advertising". Secondly, you need to clearly define the budget and understanding of whether the light will be advertising or non-illuminated. We would certainly have advised the light. She will pay for herself very quickly - believe me. But it happens that, for example, making a brand-wall (a huge banner that covers the wall of a building) is not possible to make the backlight. It happens and the budget is very limited - then we recommend the external illumination of the "economy class" - spotlights, but always the highlight. After all, in the winter no one will see you and you will really lose less of your precious customers. We strongly recommend NOT to save on the backlight. Thirdly, you need to decide on the manufacturer. This is one of the most complex functions. Promotional offers for the production of promotional products all the Internet space just loaded. Of course, they promise everything quickly, efficiently and almost for nothing. Well, and then you come across either that they don’t have time for the deadlines, or that the price should be higher and phrases like “Well, we considered it tentatively, but now it’s 3 times more expensive”, or the quality of work is completely different. corresponds to the design layout and to all standards of production and installation in principle. And here are the nerves, tantrums, time and money spent for the wind ... Here, of course, the choice is yours. We will not tell you that everything is always perfect with us, but we can say that we minimize all risks and perform tasks in accordance with prescribed and agreed terms of reference, and then check the Quality Department Control - and this is about says something right? ;) Summing up this article, we can say that the right approach to outdoor advertising and its producers will give you not only effective advertising, but you will forget forever that it can be pumping out money in principle. Create bold images and stylistics, experiment with light and design, create original light advertising and it will surely bring you what you expect from it (and even more;))) And remember that the mission of Branding Group “We work with people and for people! Simple, honest and comfortable! ” Respectfully, BrandingGroup